This round of Brazil in the World Cup, Yingli did not disclose how it is to calculate the return on investment. But in the 2010 South Africa World Cup time, Yingli said its a media evaluation system, measured by indirect media exposure of their earnings. Media coverage of Yingli 2,202, "media attention" is increased by 800%, worth a total of 70.56 million dollars; daily Web site visits on average more than 20,000 times, total market capitalization increased by 612 million dollars.
Rumours on Lu in the rivers and lakes, can be heard from the a-League era began. At the Football Association's referee Committee Director Zhang jianqiang, relationship with Lu, and he identified in the circle of power and status, and became the clubs "main" object. Even if the game is not from Lu law enforcement, but as long as land and say hello, those judges of his smaller brethren will usually complete the "task" circle spread the unconfirmed news club said that Lu is not only to collect the money, but also advanced: he would have been out of the primary stage of intermediary operations, but himself and the Club single line contact.